Being an advertising major, I like to pretend I have some authority to commentate on commercials. [Tangent: I probably don't. Any jagoff could break down the minutiae of a 30 second spot, but a lot of money was spent so I could have a dusty piece of paper reinforce my credibility to do just that. Booyah. ] One aspect of TV spots that have always perplexed me is those that air around the holidays. They have such a limited shelf life (november/december) that usually one ad is recycled for years at a time. These two are ones that stick out in my mind as seriously being almost as old as I am, yet replayed as much as Elf this time of year.
However, this year brands are going buck and really getting...ummm creative to say the least. Even if you aren't much of a TV watcher (or if you are the type to FFWD during the breaks) you have likely seen the Kmart/Joe Boxer ad in social media somewhere...you know the one...umm...how do I say this delicately?...the one where men in gaudy boxers they are harmoniously playing jingle bells with their pendulous balls. [Tangent: I like to call it the ding-dong ad. You can watch it here if you are unfamiliar.]
To say the least it is disturbing to think about men making music by jiggling their nether bits, but not nearly as traumatizing and bizarrely brainstormed as the weird cupcake penguin ad from Pier One. This one makes me so uncomfortable. If I was Pier One, I would not draw attention to the fact that a lot of their merchandise is ridiculous. I guess they embrace it and give their weird penguin cupcake decor a super mentally unstable giggle voice.
So what's traumatizing you this holiday season?