Tuesday, December 10, 2013

putting the WTF back in Christmas aka "My foots smooshed in a cupcake"

Being an advertising major, I like to pretend I have some authority to commentate on commercials. [Tangent: I probably don't. Any jagoff could break down the minutiae of a 30 second spot, but a lot of money was spent so I could have a dusty piece of paper reinforce my credibility to do just that. Booyah. ] One aspect of TV spots that have always perplexed me is those that air around the holidays. They have such a limited shelf life (november/december)  that usually one ad is recycled for years at a time. These two are ones that stick out in my mind as seriously being almost as old as  I am, yet replayed as much as Elf this time of year.



However, this year brands are going buck and really getting...ummm creative to say the least. Even if you aren't much of a TV watcher (or if you are the type to FFWD during the breaks) you have likely seen the Kmart/Joe Boxer ad in social media somewhere...you know the one...umm...how do I say this delicately?...the one where men in gaudy boxers they are harmoniously playing jingle bells with their pendulous balls. [Tangent: I like to call it the ding-dong ad. You can watch it here if you are unfamiliar.]

To say the least it is disturbing to think about men making music by jiggling their nether bits, but not nearly as traumatizing and bizarrely brainstormed as the weird cupcake penguin ad from Pier One. This one makes me so uncomfortable. If I was Pier One, I would not draw attention to the fact that a lot of their merchandise is ridiculous. I guess they embrace it and give their weird penguin cupcake decor a super mentally unstable giggle voice.


 So what's traumatizing you this holiday season?

7 comments:

  1. We have an ad for the California Lottery where a sad, lonely, old man wanders home in the dark to find that some scratcher tickets were left on his apartment door. His neighbor, the young woman who left them there, looks out the peep hole and smiles - figuratively patting herself on the back for such a thoughtful gesture. This one leaves me conflicted because "Clair de Lune" (a truly beautiful piece of music) is the soundtrack and I do believe that anonymous good deeds can be a beautiful thing. On the other hand, the sad, lonely, old man probably needs human contact more than he needs some losing lotto tickets (let's face it the odds are totally against him). Instead of spending a few bucks on scratchers, maybe she should take him a nice, home-cooked meal or invite him to spend the holidays with her family. Moreover, I would be very suspicious of random lotto tickets on my door.

    In the meantime, I found a youtube video of the commercial with some slightly-amusing, editorial subtitles by "Don Draper." https://www.youtube.com/watch?v=9JO7v8bFL2w

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    1. ahhhaa. That is the most depressing ad ever. I have a feeling there is an uncut version floating around, "But who will I share my winnings with?" and then there is a door close and a gunshot. That is a terrible ad, but I guess kudos to the lottery for trying to make it sentimental.

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  2. The one that always make me yell at the TV? The one where the young hipster couple break into the old lady's apartment (their neighbor) while she is going and completely decorate the thing from top to bottom, including a tree. 1. How the hell long was that lady gone?? and 2. Isn't that breaking and entering?

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    1. Yes. WHat if that lady was jewish? Also, is that the 900th commercial to use the song "forever young" as the theme in like a two month span of time. That song is not new...why is it suddenly in every commercial.

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  3. We have some really messed up commercials over here in the UK. I have taken to just watching box sets and surfing the net - though this is not free of silly adverts (that's what we call commercials). However, if I came across one that tried to sell me something to stop my butt falling asleep while in my wheelchair, I'd watch it however stupid it was lol
    Love Vicky
    http://aroundandaroundandupsidedown.blogspot.co.uk

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    1. haha. I can imagine that Euro commercials would be less censored. I'm a little jealous..I bet they can get ridiculous!!!

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  4. i only watch netflix or xfinity stuff so i don't really see commercials, but my grandmother is OBSESSED with that joe boxer commercial! she made us watch it on thanksgiving! and today told me she has recorded it so she can watch it whenever she wants!

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